You’ve Tried Easy. Now Let’s Do It Hard On Purpose.

Discover the secrets to effortless healthy eating!

The no bullshit mindset course built for the woman who’s sick of quitting on herself.

No meal plans, macros or gym routines. We're not there yet. Just the ten video module mindset course you need to stop starting over every Monday. Digging deep into your excuses and learning how to untangle them.

This Isn’t a Fitness Challenge. It’s a Mindset Overhaul.

Hard on Purpose is a no-fluff, no-excuses ten video module mindset course for women who are done quitting on themselves. A real-time reprogramming of how you think about food, failure, and your freaking potential. It's a tried and tested blueprint to show up when it’s hard, stay in it when you’re tired, and build confidence from the inside out. The missing piece for women who know how to start their health journey—but are ready to finally finish. In this course you will get:

  • 10 powerful mindset shift videos to change your body—and your life

  • Homework assignments designed to make you look yourself dead in the eye and ask:
    “Am I choosing me today—or my excuses?”

  • A bonus subconscious module that rewires how you think & how Hard On Purpose can jumpstart your health and fitness journey

  • Lifetime access to every lesson, journal prompt, and no-BS tools I use with all of my clients to help them reach, maintain and surpass their goals

  • Big sister support with tough love baked in

I'm Over My Own Damn Excuses

If You’re Nodding at Any of This, You’re in the Right Place:

✅ You’re tired repeating your health and fitness journey after giving up and starting over
✅ You’ve tried all the “right” things the 20 year old Instagram model told you to do but you they didn't work
✅ You sabotage your progress the minute it gets hard
✅ You want to feel strong, confident, and in control of your health and mindset again

This Isn’t “Someday.” It’s Now or Never

Enrollment is now OPEN! The waitlist got first dibs, launch-day bonuses, and the mental reset they've needed for years. Now it's your turn!

You've waited long enough. The time to stop starting over is now.

Stop Overthinking. Start Becoming.

This course won’t fix your food. It’ll fix the way you think about your food, your body, and your damn worth.

Mindset First - Fitness that Lasts!

Don't Believe Me? Believe the Results.

I was the QUEEN of starting over every Monday. I had every excuse in the book and tried every yo-yo diet under the sun—only to gain it all back (plus more). Before I knew it, I weighed 199 pounds. And on a 5'1" frame? Yeah
 it wasn’t cute.

But the truth is, my weight wasn’t the real problem—my mindset was.
I had to fix what was happening in my head before I could change anything about my body.


And let me be real with you: the workouts and meal plans were the easy part.
The hard part was unlearning how to stop talking to myself like a high school bully and finally showing up with compassion, discipline, and respect—for me.

What Makes Hard On Purpose Different?

I’m Not some 20-Year-Old Instagram Model with no responsibilities and all the time in the world. I’m You—with the Map Out.

This course wasn’t created in a beachside content house.
It was created in real life—with kids banging on the bathroom door, laundry piling up, and 199 pounds weighing down more than just my body.

I’m not going to tell you to “just be consistent” like you haven’t tried that a hundred times.

I’m going to show you exactly how I:

  • Got out of the guilt spiral

  • Lost 65 pounds without losing my mind

  • Became a half Ironman athlete

  • Fell in love with movement, food, and myself—on purpose

I'm 34. A mom of three. A wife. A full-time professional. A woman who used to cry in the car and start over every Monday like it was her job.

This course is different because I’ve been where you are.
And I didn’t just crawl out—I built a damn ladder and turned around to help the next woman up.

You don’t need more rules.
You need real tools. Real talk. Real mindset shifts that stick when life is a mess and you’re not feeling “motivated.”

That’s what Hard On Purpose is.

Hard on Purpose is a one time payment of $199.

If you’re thinking, “Stephanie I need help with everything from my mindset to nutrition and workouts,” I’ve got you. A lot of my clients come to me burned out from yo-yo diets and bad coaching so I get it!

I offer a limited number of VIP Coaching Packages to clients who are tired of starting over, tired of being where they are and are ready to make the change. They get the Stephanie white glove service with faster response time, monthly 1:1 live video check-ins, habit trackers, and a lot more. This VIP service is for the client who knows their done with the bullshit and will do whatever it takes to break the cycle, they just need the right coach.

If this sounds like where you're at, head over to the VIP Coaching page and learn about everything I have to offer.